Cultural Identity Crisis in the Age of Globalization and Technology: An Indian Perspective

Abstract

Culture basically is the sign of development of a particular country. Basically culture is a generic term that encompasses all kind of accomplishments of the society/ nation and through it the progress of them can be measured. Culture seems to be the heart of the society/ nation where individual capabilities, talents and social potentialities are cultivated and exhorted in a systematic manner. India is a land of cross fertilization; it integrated numerous faiths, styles and civilizations for its cultural transformation since the time immemorial. Due to its easy accessibility Indian culture becomes composite in nature and transformed whenever needed most. Indian culture is an instance of unity, integrity and configuration where geographical, scientific and economic unity exist to such an extent, that naturally exhibit its cultural coalescence, universal solidarity and mutual transformation. In spite of its multifarious differences, there is the basic unity in thinking, feeling, living which waxes and wanes with the changing political constellation and globalization. Since Indian society is plural in character, hence, its culture is based upon equality, justice and non violent attitude, however, sometimes cultural crisis appears in its society related to globalization and as an effect of it the identity of diversified cultural milieu of India is being hampered. We know that culture is not static, rather its transformation is a radiance of the society that comes from within and it is not an outcome of the external affairs. But due to the globalization its mobilization becomes stumbled down occasionally in India because Indian culture is not only confined to economy or business matter. Her identity is a label by which the act of identification is to be best viewed. A person who lacks cultural pursuit conceived uncivilized. Indian cultural coalescence, homogeneity and rapprochement have some specific significance in relation to its identity apart from its global appeal in the age of digital technology which will be focused in the full paper.