An Empirical Study of Buyer Behavior on Various Mall : Activities in Strip Malls

Abstract

Calculated Mall organization is a multifaceted and more amazing business proposal. Mall culture is viewed as an essential change in the lifestyle of Indians. Strip malls have absolutely reconsidered the shopping foundation. These strip malls have intended to benefit by flooding gathering, anyway it didn’t rise, as indicated by (Malls in India report, 2014) around 90% of the Malls are endeavoring to help. Shopping Malls, as an industry is driven via land, not by retailing. The assessment investigates mall organization and exhibits that accomplishment model of a strip mall doesn’t depend upon a lone variable (retail marks) yet rather a mix of various components (land arranging, zoning, grapple occupants, availability, network).