AN EVALUATION OF THE POTENTIAL MARKET ATTRACTIVENESS TO FDI IN INDIA

Abstract

We evaluated the attractiveness of India as a destination of investment by firms by identifying the important determinants from literature review in the area. These determinants were put to pairwise comparisons in order to get judgements of respondents or experts to derive priority scales. Thus, the model for decision making by foreign investors to invest in India is shown by using multicriterial analysis, and Analytical Hierarchy Process. India may be the right place for doing business as emerged from evaluation which revealed that GDP and GDP growth rate are one of the important determinants for attracting firms in the country.