‘Organic Food Marketing’

Abstract

The organic sector for developing countries is still small and typically a niche market. The inherited tradition of organic farming is an added advantage for India. India can emerge as a major exporter of organic produce. Global trade in organic products is growing phenomenally as consumption of organic food has grown annually at more than 25 per cent over the last ten years, and is expected to touch 25 per cent of total food consumption by 2010 . Greatly increasing numbers of organic product consumers around the world result in a supply - demand gap that auger will for producers, processors and distributors of organic products. Global consumption growth rates over the next 3 – 5 years will be fairly high (25 – 30 per cent), particularly when compared to most other categories of foodstuff. Organic farming and agribusiness in the organic products from India is likely to receive a boost when the regulatory framework for proper certification and export promotion is put in place by the government. The government and the exporters should take up this task of locating organic farms in the country and encourage them to continue with organic farming.