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Title: Emerging Sectors & Management Practices in India
Authors: Vasita, M.L
Vyas, Divya
Keywords: Environmental Scanning
Emerging Business Opportunities
Need Analysis
Rural Marketing
Green Technology
Issue Date: 2011
Publisher: Vidyasagar University , Midnapore , West-Bengal , India
Series/Report no.: Vidyasagar University Journal of Commerce;2011
Abstract: India is second largest population, large customer groups with diverse needs and want. This is one of emerging market as well as challenge for the organizations to meet needs of such diverse population profitably, a visionary approach is required for forecasting of emerging business opportunities in Indian market. In this paper attempt has been made to find out emerging business opportunities in Indian market, for this,environmental scanning has been done on the basis of different environmental factors like demographics and cultural and social aspects, need identification has been done for Indian market sectors have been identified for business which can grow and prosper in Indian market. On the basis of analysis of Indian demographics and global environmental factors many new approaches have been introduced which is contemporary for Indian market and will emerge in future like rural marketing, green marketing initiatives, rural retailing, scope of services and agricultural etc. has been introduced in this paper.
Description: 118-129
ISSN: 0973-5917
Appears in Collections:Vidyasagar University Journal of Commerce Vol.16 [2011]

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